Search enquiries continues to grow year on year. But clickthrough rates are falling. What is going on?

More and more we are seeing Google’s SERPs featuring scraped content appearing in searches. Google is hoping to answer your question first and only offers links to websites second. So what are SERPS exactly and how can we take advantage of them?

Rand Fishkin, founder of SparkToro talks about SERPS and how this will challenge SEO.